Flowpoint, powered by ChatGPT, is an AI-driven web analytics tool integrated with Flowpoint insights, offering actionable recommendations to optimize conversions and enhance ROI. With capabilities ranging from funnel analytics to capturing user events, Ava provides AI-powered insights for improving conversion rates, SEO, UX/UI, and content engagement. It enables efficient resource allocation by identifying impactful areas for optimization and measures ROI for data-driven business growth decisions.